The concept of Authentic Understanding has been developed by i-performance. We are a specialist company that researches the causes of exceptional performance. We have spent 20 years looking at truly exceptional people, and by using a unique approach, figuring out how they intuitively achieve outstanding results. The insights gained are used to create organisation development programs that enable others to reach similar levels of performance.

The concept of Authentic Understanding and this program is the result of i-performance being asked to investigate how some people were thriving during covid conditions. Specifically, how their business development performance was increasing while their colleagues was decreasing, even though there was no difference in their digital experience/capabilities.

Our research showed when clients make decisions, they employ implicit patterns of perception, thinking, affect, and motivation. Patterns described as implicit because they operate beyond their conscious awareness. We found outstanding performers have an innate ability to detect and tune into these patterns and adapt their own patterns of thinking, communication, and behaviour to align with them.

As mentioned in the video below, contemporary neuroscience has shown that this form of alignment goes deep and results in increasing levels of neural synchrony between the communicating parties. The result is a significant difference in a client's experience, that positively impacts trust, openness, and quality of relationship, which in turn contributes to differential business results, including unprompted referrals.